Preorder : $499 price × 1 quantity + $20 shipping = $519

Shipping in February 2016. Retails for $999.
also, some commentary on it

20 minute battery life with a 2 hour charge time, no swappable battery, and no collision detection.

Gotta be way in the open.

And lots of unknowns about the drone's speed, accuracy, and film quality. The videos on the website are pretty good, but they could be heavily stabilized.